Dean Foods: Raft of regional milk brands to get a common identity

Dean Foods plans to market its 31 brands of milk, some of which have been around for decades, under the new "DairyPure" label. Still, it will maintain the original names alongside the new label under the marketing plan. Here's a look at some of its brands.

— Tuscan: The brand is ubiquitous in one of the most populous regions of the country, the New York metro area. It was founded in 1918.

— Garelick Farms: The brand was founded in 1931 with its market currently in New York State and throughout New England.

— Dean's: Available throughout Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin.

— Land O' Lakes: Centered in the upper Midwest.

— PET Dairy: Southeast.

— Alta Dena: California.

— Oak Farms Dairy: Texas, Louisiana and Oklahoma.

— Meadow Gold: Parts of the Midwest, Northwest and Hawaii.