Danica Patrick gets multi-year deal with SHR along with new NASCAR sponsor Nature's Bakery

IndustriesAssociated Press

Danica Patrick has a new deal to drive for Stewart-Haas Racing and a new NASCAR sponsor.

SHR signed a deal with Nature's Bakery to become the primary sponsor of Patrick's No. 10 Chevrolet next season. The Nevada-based food brand replaces Patrick's longtime sponsor, GoDaddy. Nature's Bakery will place its tagline, "Energy for Life's Great Journeys" on Patrick's car for 28 of the 38 Sprint Cup events.

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Patrick is one of the most recognizable athletes in the world, and has tremendous crossover between sports and entertainment. She also promotes a healthy lifestyle, which Nature's Bakery founder Dave Marson said fits with his brand.