ComScore Inc. will buy Rentrak Corp. in a stock-for-stock merger that will make Rentrak a wholly-owned subsidiary of comScore, the companies said Tuesday. Each share of Rentrak will equal 1.15 shares of comScore. Once the deal is finalized, comScore shareholders will own 66.5% of the combined company while Rentrak shareholders will own about 33.5%. ComScore's Chief Executive Serge Matta will serve as the CEO of the new entity and Magid Abraham will remain as the chairman of the board. The deal is expected to be dilutive to comScore's earnings per share in 2016, but the company did not provide specific numbers. Shares of comScore jumped 5% in after-hour trade while Rentrak shares gained 1%. ComScore is a digital data provider while Rentrak provides television viewing statistics.
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