Comedy Central Launches Original Content Exclusively On Snapchat

Viacom Inc.'s TV network Comedy Central is expanding its reach with new original content, developed exclusively for its Snapchat "Discover" channel. Comedy Central premiered "Swag-A-Saurus" on the popular social networking mobile app on Tuesday. The series, starring comedian James Davis will break down the meaning of today's slang such as, "Bye Felicia" on a weekly basis. The episodes will post every Monday. Comedy Central plans to roll out additional original series throughout the fall from comedians Nikki Glaser, Liza Treyger, Yassir Lester and Michelle Wolf that will cover pop culture, news, sex, relationships and a range of topics. "Creating original series specifically for Snapchat is the perfect next step in the evolution of our content," said Comedy Central President Michele Ganeless in a statement. The comedy network was an inaugural launch partner for Snapchat's Discovery feature and posts segments from its other popular shows such as "Inside Amy Schumer" and "Drunk History." Shares of Viacom have suffered a 41.5% decline in the year to date, while the S&P has slumped nearly 5%.