Coke replaces chief marketing officer as soda sales remain flat

IndustriesAssociated Press

Coca-Cola is naming a new chief marketing officer as the world's biggest soda maker works to boost flat soda sales.

The Atlanta-based company says Marcos De Quinto, a company veteran, will replace Joe Tripodi starting Jan. 1.

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The maker of Powerade, Fanta and Diet Coke this week outlined plans to significantly slash costs after reporting disappointing sales for its third quarter.

De Quinto currently heads Coca-Cola's Iberia division and is a vice president of the Europe group. He has also served in marketing roles in countries including Spain and Germany.

Tripodi, who has headed Coka-Cola's marketing for the past seven years, oversaw the launch of Coke's "Open Happiness" campaign.