Blue Apron plans to bring its meal kits in stores

MarketsAssociated Press

Blue Apron, which ships boxes of raw food to subscriber's doorsteps, wants to start selling its meal kits in stores.

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The shift comes as more grocers get into the meal-kit business. Walmart, for example, is expanding its easy-to-make dinners in more than 2,000 of its stores.

New York-based Blue Apron confirmed plans of an in-store rollout, but declined to provide details. The move was first reported by The Wall Street Journal.

Blue Apron Holdings Inc., which charges about $10 a meal, has struggled since it went public in June. Its stock price is down 77 percent since then, and it reported a 15 percent drop in subscribers in its last quarter.

On Thursday morning, its stock rose 6 percent to $2.29.