The Activision Blizzard video game "Call of Duty: Black Ops" racked up $1 billion in sales after just 42 days on the market, The New York Post reported Wednesday.
"In all of entertainment, only 'Call of Duty' and 'Avatar' have ever achieved the billion-dollar revenue milestone this quickly," Activision Blizzard CEO Bobby Kotick said.
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The company's previous blockbuster video game, "Call of Duty: Modern Warfare 2," took 64 days to surpass the 10-figure plateau.
The 3D blockbuster movie "Avatar" -- produced by Twentieth Century Fox, which is owned by News Corp., the parent company of NewsCore -- wears the crown as the fastest entertainment property to ring up $1 billion in sales, having done so last year after just 20 days in wide release.
Demand for "Black Ops," the seventh release of the "Call of Duty" franchise, has proved more resilient than some Wall Street analysts expected, and puts the game in the running to become among the biggest entertainment releases in history, whether in movies, books or video games.
The milestone follows last month's announcement that "Black Ops" -- which retails for $59.99 -- had generated an unprecedented $360 million in revenue on its first day of release, and $650 million during its first five days, shattering records set by previous media titles.