Baker Hughes' Revenue Slid in the First Quarter While Its Peers Posted Gains. What Gives?

If you have followed the oil and gas market over the past couple quarters, you'd probably assumeBaker Hughes (NYSE: BHI) would report an increase in revenue for the quarter and possibly a per-share profit. That wasn't the case, though, as both revenue and earnings slipped.

Before you hit the panic button, keep in mind that these declines were actually by design, as strange as that may sound. Here's a quick look at why Baker Hughes didn't keep up with its large oil services peers this past quarter, but why investors shouldn't be too worried about it.

Image source: Getty Images.

By the numbers

Results Q1 2017 Q4 2016 Q1 2016
Revenue $2,262 million $2,410 million $2,672 million
Operating income ($30 million) ($173 million) ($559 million)
EPS ($0.30) ($0.98) ($2.22)
Free cash flow ($231 million) $632 million $38 million

Data source: Baker Hughes earnings release.

One thing that was noticeably absent from Baker Hughes' results this past quarter was any revenue gains for its North American business unit. The company'slargest competitors -- Halliburton (NYSE: HAL) and Schlumberger (NYSE: SLB) -- announced decent revenue growth for this particular region. There were two reasons why Baker Hughes didn't replicate these results. The first is that in the prior quarter, the company struck a deal with CSL Capital Partners and West Street Energy Partners to combine all their pressure-pumping and well-cementing businesses into a single, privately held business. Taking that revenue away from its North American region equated to an $83 million change in revenue for the quarter. Management even announced last quarter that investors and analysts should anticipate a decline in revenue as a result of this move.

Another reason for the decline in North American revenue is that Baker Hughes' North American business is much more tied to offshore drilling rather than onshore and shale drilling. Even though we have seen shale drilling in the lower 48 increase drastically over the past year, activity in the Gulf of Mexico continues to be rather weak.

The one bright spot would appear to be the company's Latin American operations. This is a bit surprising considering that Both Halliburton and Schlumberger both reported that the activity in the region was flat to down modestly. Baker Hughes' results in the region don't look to be sustainable, though. A large chunk of those gains came from recovering about $84 million in bad debt from Ecuador by agreeing to take some government-backed bonds in lieu of a cash payment.

Data source: Baker Hughes earnings release. Chart by author.

Another thing worth mentioning about the overall profitability of Baker Hughes this past quarter was that the company incurred $121 million in impairment, restructuring, and merger-related costs. As the oil and gas market improves, we should see less and less of these impairment charges. Similarly, those merger-related costs should start to abate as it puts the finishing touches on the merger with General Electric's (NYSE: GE) oil and gas division.

What management had to say

In Baker Hughes' press release, CEO Martin Craighead gave his thoughts on what we're seeing in the North American drilling market today:

Not surprisingly, these are the same things we heard from both Halliburton and Schlumberger. The biggest difference here is that Halliburton has aggressively been putting assets into the field at slightly lower rates to maintain market share. Beyond the North American market, Craighead's comments are also in line with what we have heard from others thus far.

Investor takeaway

Baker Hughes' results do look a little off at first glance compared to its peers, but that is more a product of some recent corporate moves than anything else. Also, since Baker Hughes' business has deeper ties to the Gulf of Mexico than other oil services peers, we can expect that it will take a little while longer until that part of the market starts to recover.

In the meantime, the merger between Baker Hughes and GE's oil and gas division should close in the coming quarters. After the botched merger with Halliburton, it's always worth waiting until the ink is dry before assuming that the deal will get done. If it does, though, it will create a unique oil services and equipment company that may take investors a few quarters to wrap their heads around. Investors should be patient before making any significant decisions.

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Tyler Crowe owns shares of General Electric. The Motley Fool owns shares of General Electric. The Motley Fool has a disclosure policy.