Average Spend For Mother's Day 2016 Will Be About The Same As 2015: NRF

Americans are expected to spend $172.22 on mom this Mother's Day, down slightly from $172.63 last year, according to the National Retail Federation's annual survey. Total spending should reach $21.4 billion. Consumers will spend the most on jewelry ($4.2 billion), followed by outings like dinner ($4.1 billion), flowers ($2.4 billion) and gift cards ($2.2 billion). Greeting cards are the most common gift, with 78.4% of respondents saying they would give one, but they only account for $792 million of the total annual projected spend. The survey of 7,000 customers was conducted between April 5 and April 13.