Augmented Reality Put to the Test

Robert Downey Jr. springs to life in the augmented reality cover of December’s issue of Esquire magazine.

Esquire readers can take actor Jeremy Renner through a wardrobe change by turning the magazine from right to left.

InStyleMagazine’s December issue features a ‘Gifting in 3D’ section where readers can view 3-D ads from multiple retailers, activating the ad by typing a number on the keyboard.

A Yves Saint Laurent video ad featuring Kate Moss leaps from the pages of December’s issue of InStyle.

Usher promotes his fragrance Usher VIP in a 3-D augmented reality video ad in InStyle.