The Atlanta Falcons will share a stadium name with their biggest rival.
Mercedes-Benz, which already has its name on the New Orleans Superdome, was announced as the title sponsor of Atlanta's $1.4 billion stadium on Monday.
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Falcons owner Arthur Blank says the company signed a 27-year agreement for the name Mercedes-Benz Stadium, which is scheduled to open in 2017.
Two new stadiums are under construction in metro Atlanta. The baseball Braves are leaving Turner Field in 2017 for a new stadium in suburban Cobb County, SunTrust Park. The future of the Turner Field site has not been determined, though Georgia State has proposed to convert it into a downsized stadium for its football program.
Mercedes-Benz also is a title sponsor for sports arenas in Germany and China.
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