Apple To Host Sept. 9 Product Event

Apple Inc. issued invitations on Thursday for a hardware-focused product event on Sept. 9. The company is expected to launch the updated iPhone 6s and iPhone 6s Plus, as well as a bigger-screen 12.9-inch iPad Pro, according to FBR analyst Daniel Ives, who reiterated an outperform rating on the stock on Thursday. The company might also reveal the next-generation Apple TV and could touch on upgrades for some of its mobile features, such as ForceTouch and a 12-megapixel camera. "We view this as a critical event for Apple to help turn the negative investor tide and help lay out its growth vision for the next year on the heels of the iPhone 6 super-cycle product tailwinds," said Ives. Shares of Apple were up 2% to $111.81 in recent trade. They are down more than 15% over the last three months, underperforming the Dow Jones Industrial Average, down 9%.

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