Apple Grows Share Of Total Tablet Market Despite Sales Decline

Worldwide shipments of tablets fell 12% in the second quarter, according to a new report from IDC. Roughly 65% of tablets shipped this past quarter were run on Alphabet Inc.'s Android operating system, followed by Apple Inc.'s ioS, which captured 26% of the market. Apple's shipments fell by 9% year-over-year, but the launch of a new iPad Pro earlier this year helped to increase average selling prices for iPads, lifting Apple's total share of the market from 25% last year. Samsung Electronics Co.'s share decreased to 15.6% from 18.2% a year ago, as its shipments plunged 25% during the quarter. Lenovo, Huawei and Amazon.com Inc. rounded out the top five, with Amazon recording growth of 1,208%, thanks to strong sales of Fire tablets on Prime Day. That growth spurt helped to lift Amazon's market share to 4% from 0.3% in the year-earlier period. Shares of Apple rose 0.6% to $104.79 in Monday morning trade, pushing them up nearly 12% in the past three months. Those of Amazon rose 0.1% to $759.59, pushing them up 15.3% in three months. The S&P 500 , meanwhile, has risen 5% in three months.