The head of one of the nation's biggest amusement park chains says roller coasters that go higher and faster aren't the only ways to keep crowds coming back.
Cedar Fair Entertainment's Matt Ouimet (WEE'-meht) has spent his first two years on the job making sure the company's 11 theme parks across the country have plenty of attractions for all ages.
New additions include shows featuring acrobats, strolling bands and shady spots to munch on treats.
Cedar Fair's amusement parks include Knott's Berry Farm near Los Angeles, Canada's Wonderland outside Toronto and Cedar Point along Lake Erie in Ohio.
Ouimet says theme parks need more rides that parents want to ride with their children. He's also putting an emphasis on using technology to make rides more interactive and memorable for everyone.