Amazon.com Inc. is calling this year's Prime Day "the biggest day ever," with customer orders in the U.S. exceeding last year's Prime Day by more than 50%, and customer orders globally exceeding 2015 by more than 60%. In a statement Wednesday, the e-commerce retailer said it was also the biggest day ever for Amazon devices. The Fire TV Stick sold 2.5 times over last year, making it the best-selling Amazon device. More than 90,000 televisions were purchased, members purchased more than 23,000 iRobot Roomba vacuums, and more than one million customers used the Amazon app for the first time. Amazon shares are up 0.7% in Wednesday trading, and 65.5% for the last 12 months. The S&P 500 is up 2.6% for the past year.
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