Amazon Adds Martha Stewart Store Focused On Artisanal Products

By Tonya GarciaMarketWatch Pulse

Amazon.com, Inc. said it added a new store, Martha Stewart American Made, offering items made by artisans selected by Stewart and editors at her magazine, Martha Stewart Living . Merchandise includes stationery, jewelry and kitchen and dining items. Martha Stewart American Made is on Handmade at Amazon, which launched in October and offers about 200,000 items. Shares of Amazon are up 109.4% this year. The S&P is up 0.14% for the same period. See also: Amazon Handmade could craft doom for Etsy

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