Actor Matthew McConaughey is Lincoln's new pitchman

Associated Press

Oscar-winning actor Matthew McConaughey is the new spokesman for Ford's luxury Lincoln brand.

Lincoln says McConaughey will appear in a series of TV and digital ads featuring Lincoln's new small SUV, the MKC.

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McConaughey has a multiyear contract with the brand.

The actor says in a statement that he's a longtime admirer of Lincoln. In his 2011 movie "The Lincoln Lawyer," McConaughey stars as an attorney who works out of the back of a 1988 Lincoln Town Car.