Activision now in Hong Kong controversy while waiting for China to approve game

Activision Blizzard launched its video game “Call of Duty: Mobile” last week to much fanfare.

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After a big debut week for the game, the company finds itself in the middle of the Hong Kong protest controversy at a time it has a huge potential audience waiting for the game in China.

The Wall Street Journal reports downloads of the game hit 100 million in the first week, with gross revenue totaling about $10 million globally, according data from Sensor Tower.

Activision did those numbers without China as it waits for government approval in the world’s largest market for mobile games.

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On Tuesday, the company suspended a player from one of its esports competitions after the player publicly voiced sympathy for the Hong Kong protesters, according to the Journal.

TickerSecurityLastChangeChange %
ATVIACTIVISION BLIZZARD INC.55.590.000.00%

It sparked criticism from American politicians and calls for a boycott of all Blizzard properties.

At the same time the National Basketball Association is involved in its own controversy.

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It would not be a good time for a boycott as revenue at Blizzard has fallen in the last two quarters and is expected to be down 28 percent, according to FactSet.