5 Tim Cook Quotes on Leadership and the Future of Apple

By MarketsFool.com

Image source: Apple.

Continue Reading Below

Tim Cook has only been at Apple's (NASDAQ: AAPL) helm for five years, but during that time, he's offered some snippets of advice on leadership and Apple's future. We can probably all glean something from his thoughts, considering they're coming from the CEO of the most valuable company in the world.

Here are just a few Tim Cook quotes you shouldn't miss.

Cook's insights on leadership

More From Fool.com

Cook built his Apple career on managing the company's sales and operations, positions that are knee-deep in cold, hard numbers. But when it comes to life and leading, Cook says intuition is the most important thing to consider. Cook addressed his alma mater in 2010, telling Auburn University graduates:

Cook's shared his style of leadership withDuke's Fuqua School of Business in 2013, when he said he looks to bring people around him that can analyze different view points and who are constantly excited about their work.

He said in an interview at the school:

Cook's thoughts on Apple's future

Of course, Apple's CEO has his own ideas about where technology is going and how his company will benefit. Speaking about smartphones and their evolution into artificially intelligent devices, Cook told The Washington Post recently that,

That may be good news for the future of Apple, which is so closely tied to its iPhones sales. The company's smartphone sales have been slipping lately, but Cook has stuck to a long-standing Apple philosophy of not focusing on the numbers.

Speaking to Fast Company last year, Cook said:

This approach has left some investors nervous at times when it appears Apple isn't doing enough to boost sales or introduce new products. But Cook has remained resilient in his approach to Apple's future device iterations.

Cook said in that same interview:

Cook's comments, at least for smartwatches, have proved true so far. The Apple Watch is currently the best-stelling smartwatch on the market by far.

With many years likely ahead for Apple's current CEO, we can expect to glean much more advice from Cook's quotes in the future. But his thoughts are already shedding some light on how Cook approaches leadership, and how he'll continue to run Apple.

A secret billion-dollar stock opportunity The world's biggest tech company forgot to show you something, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology. And we think its stock price has nearly unlimited room to run for early, in-the-know investors! To be one of them, just click here.

Chris Neiger has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Apple. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.