5 Things Twitter Inc.'s Management Wants Investors to Know

By Adam LevyFool.com

Source: Twitter.

Twitter reported its fourth-quarter earnings last Thursday. The company handily beat revenue and EPS expectations, posting revenue of of $479 million and earnings of $0.12 per share. Analysts had been expecting $0.06 in earnings per share on revenue of $453.1 million. The one disappointment in Twitter's report was that the company added only 4 million net active users. Twitter attributes losing 4 million active users to third-party integration issues.

Continue Reading Below

After the earnings release, CEO Dick Costolo and CFO Anthony Noto spoke to analysts and took questions from Twitter users. Here are five of the most important takeaways from Twitter's fourth-quarter earnings call.

About those 4 million lost users

Not many people realize that Apple integrates Twitter into its Safari browser. If an iPhone user goes to his reading list in Safari, there's an "@" tab that lists links shared by your contacts on Twitter. In previous versions of iOS, Safari used to automatically ping Twitter to get those links. In iOS 8, Safari no longer pings Twitter automatically. Because of that change, Twitter lost 3 million active users.

That's OK, though, considering those "active" users didn't provide any revenue to Twitter. What's more, they didn't even provide a real opportunity to generate revenue.

The other 1 million lost users are due to issues on Twitter's side, as users upgraded to iOS 8 and were unable to log into Twitter for various reasons. Noto noted that it's made progress on engaging those users throughout the quarter, and the negative impact of Twitter's iOS 8 issues should be mitigated in the future.

Why we won't be getting any more engagement metrics

Over the past year, investors have gotten used to seeing Twitter report lower engagement in terms of timeline views per user. Twitter had previously guided for a flat engagement level for the fourth quarter but surprisingly saw a 3% increase in timeline views per user.

But Twitter's management is now focused on engaging its audience in different ways -- including logged-out visitors. The new "While You Were Away" feature -- which shows you a recap of top Tweets you might have missed from accounts you follow -- will decrease the number of timeline views but keep users coming back to the service, which is arguably more valuable.

Ad prices are increasing

Twitter has been growing revenue extremely well over the past couple of years, but it's been doing so simply by increasing its ad load. Twitter is still a long way away from reaching the 5% ad load it outlined at its analyst day in November, but it's nice to see an increase in cost per ad engagement.

Increasing ad prices is key to Twitter's long-term growth, and the fact that Noto specified an increase in same-format ad prices indicates that demand is outpacing Twitter's supply. If Twitter can continue to grow ad prices as it expands inventory, it should easily sustain its robust revenue growth.

Where is that $500 million to $650 million in capex going?

In 2014, Twitter spent just over $200 million on capital expenditures. In the company's outlook for 2015, it said it plans to spend $500 million to $650 million in capex.

A third data center will provide additional redundancy, ensuring that Twitter's service rarely ever goes down. It will also speed up performance. The company's decision to buy additional office space in San Francisco and New York is necessary as the company expands. Overall, real estate costs will more than double in 2015.

Things to consider for the next couple of quarters

Noto was kind enough to provide estimates for what revenue growth would have been without those two events. For the first quarter, he estimated sequential revenue growth would have been negative 1% instead of a 2% increase. Without the World Cup in the second quarter, he believes sequential revenue growth would have been just 15%, compared with 22%.

The company will benefit from the Cricket World Cup this quarter, providing a similar experience to the FIFA World Cup from last year. Still, Noto guided for a 7% sequential decrease in revenue. Without any other major events until 2016, Twitter will have to rely on attracting visitors organically.

A lot to likeCostolo and Noto provided a lot of details about last quarter and what they have in the works for 2015. From a financial perspective, Twitter had a phenomenal quarter, and that momentum looks as if it will continue into 2015. The company's full-year guidance came in slightly above expectations. While more user growth would have been nice, the reassurance that first-quarter numbers are back on track put investors at ease.

The article 5 Things Twitter Inc.'s Management Wants Investors to Know originally appeared on Fool.com.

Adam Levy owns shares of Apple. The Motley Fool recommends Apple and Twitter. The Motley Fool owns shares of Apple and Twitter. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright 1995 - 2015 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.