4 Ways to Invest in the Computer Vision Market

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Many companies are developing computer vision solutions that help machines "see" their surroundings. This technology is essential for driverless cars, autonomous drones, automated machines, augmented reality headsets, and biometric security devices.

The computer vision market could grow from $11.9 billion to $17.4 billion between 2018 and 2023 according to research firm Markets and Markets. However, the top investments in this niche market aren't that obvious. So today I'll highlight four companies that will expose your portfolio to this growing industry.

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Intel (NASDAQ: INTC) generates most of its revenue by selling x86 CPUs for PCs and data centers. However, it also owns Mobileye, the top provider of advanced driver-assistance systems (ADAS) in the world, and computer vision chipmaker Movidius.

Mobileye's ADAS solutions use a combination of cameras and radars to help vehicles spot obstacles and remain in the right lane. ADAS solutions don't enable fully autonomous driving, but Mobileye's EyeQ computer vision chips target that newer market. Meanwhile, Movidius' computer vision chips help autonomous drones, like DJI's Spark, spot and avoid obstacles.

Intel is currently developing a fully autonomous driving platform via a partnership between Mobileye, BMW, and Fiat Chrysler. This platform will likely combine Intel's Atom Automotive chips, Mobileye's ADAS solutions and EyeQ chips, Movidius' VPUs (visual processing units), and its programmable Altera chips to turn traditional vehicles into self-driving ones.


Intel's acquisition of Movidius caused serious headaches for Ambarella (NASDAQ: AMBA), which sells image processing SoCs for action cameras, dash cams, security cameras, and drones. Movidius' Myriad 2 VPUs bundled together image processing, computer vision, and machine learning capabilities, which left Ambarella's SoCs behind a crucical tech curve.

As a result, Ambarella lost orders from top customers like DJI and Hikvision, the largest security camera maker in the world, to Movidius. But Ambarella isn't sitting still. It's also been developing new computer vision chips with the technology it acquired via its acquisition of VisLab in 2015.

Those new CV-series chips -- the first two of which it revealed at CES this January -- are aimed squarely at the autonomous vehicle market. It's unclear if these new chips will keep Intel at bay, but Ambarella remains a key player to watch in the computer vision space.


Cognex (NASDAQ: CGNX) is one of the pioneers of computer vision. It started developing commercial applications for computer vision systems in the early 1980s, and started selling them to semiconductor and electronics components makers -- which used them to automate manufacturing processes -- in the 1990s.

Cognex then sold its computer vision solutions to customers across the automotive, aerospace, pharmaceutical, packaging, and consumer products industries. These products include In-Sight, a vision system that combines a camera, processor, and software into a single unit; the Checker vision sensor; its VisionPro vision software; and DataMan ID readers for item tracking purposes.

Cognex is a popular "pure play" on the computer vision market and the Industrial Internet of Things (IoT). That's why the stock rallied more than 400% over the past five years.


Taiwanese chipmaker Himax Technologies (NASDAQ: HIMX) makes most of its money from display driver ICs for smartphones, tablets, and monitors. The growth of that core business was dismal over the past few quarters due to cyclically soft demand for LCD screens.

However, Himax also has a growing non-driver business filled with more interesting components like LCOS (liquid crystal on silicon) chips, which block light with reflective crystals in AR and VR headsets, and WLO (wafer-level optics) chips, which are used in the production of smaller camera modules.

Microsoft uses Himax's LCOS chips in its mixed reality headset, HoloLens, which projects digital objects onto real-world environments. Alphabet's Google uses Himax's chips in Google Glass, and Apple uses its components in the iPhone X's depth-sensing camera.

Himax also recently launched SLiM, a "3D sensing total solution" for smartphones, with mobile chipmaker Qualcomm. The chipmaker expects to generate "significant revenue and profit growth" from those solutions later this year.

The key takeaways

Intel, Ambarella, Cognex, and Himax are all approaching the computer vision market in different ways. Intel and Ambarella are focusing on similar markets, Cognex mostly serves the industrial IoT market, and Himax dominates the market for AR/VR headsets and mobile depth-sensing solutions. Investors should watch all four companies to see how they benefit from growing demand for computer vision technologies.

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Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Teresa Kersten is an employee of LinkedIn and is a member of The Motley Fool's board of directors. LinkedIn is owned by Microsoft. Leo Sun owns shares of Apple. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Ambarella, Apple, and Cognex. The Motley Fool owns shares of Qualcomm and has the following options: long January 2020 $150 calls on Apple and short January 2020 $155 calls on Apple. The Motley Fool recommends Intel. The Motley Fool has a disclosure policy.