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The virtual reality market is growing quickly. Right now there are an estimated 43 million active virtual reality (VR) users, but that's supposed to skyrocket to 171 million by 2018, according to Statista.That growth is spurring small and large technology companies alike to focus more of their attention and technology into VR pursuits.
For investors looking to tap into the VR market -- but who also want a bargain --Advanced Micro Devices (NASDAQ: AMD), Sony (NYSE: SNE), and InvenSense (NYSE: INVN) should certainly be on your radar. Let's take a look at what each company is doing with VR and why the stock looks cheap:
AMD has two huge opportunities
Advanced Micro Devices made some huge strides in the virtual reality space just a few months ago when the company released its Radeon RX 480 graphics card, priced at just $199.
Even at that price, the graphics card can handle the most powerful VR headsets on the market -- the Oculus Rift and HTC Vive -- and gives gamers a cheap way to jump into the best VR experience around.
An ArsTechnica review of the RX 480 said that for $200 the RX 480 is the "best graphics card you can buy." Unfortunately for AMD, the company's bitter rival NVIDIA (NASDAQ: NVDA) released it's own budget card a few months later that Ars said was "the new best budget graphics card."
But that shouldn't scare off investors. AMD's card is still $50 cheaper than NVIDIA's lowest-end GTX 1060 card, and it can hold its own against NVIDIA's card for many VR games, according to ArsTechnica.
Additionally, AMD is making some gains against NVIDIA in the discrete GPU market space. NVIDIA is still the clear leader, but AMD's gains should help the company gain a bigger share of the VR component space.
Data Source: Jon Peddie Research..
The other huge upside to AMD is the fact that the company supplies the graphics cards inside of Sony's PlayStation 4. The company has sold 40 million unitsso far and it's one of the best VR-ready consoles on the market. Sony is making big strides in VR (which I'll talk about in a minute) and any increase in sales for PS4, and its recently released variations, could help graphics card sales for AMD as well.
AMD's price-to-earnings ratio is technically negative, which essentially means that the company's earnings are negative and therefore the company can't have a positive P/E ratio. That makes it cheaper than the tech industry average P/E ratio of 25.
Sony's cheap in a different way
Sony's stock is currently trading at 50 times its price to earnings,which isn't exactly cheap compared to the tech industry's average.But when compared to another major VR company focusing on hardware, Oculus-owner Facebook(NASDAQ: FB), Sony is significantly cheaper. Facebook currently has a P/E/ of 62.
Facebook is playing the long game in VR with the Oculus Rift headset, which is priced at the high end of the market at $599. Meanwhile,Sony's new PlayStation VR headset costs just $399. That gives Sony a price advantage over Facebook and some other VR headset hardware makers, but it also has another advantage.
Tens of millions of PS4 consoles are already in consumers' homes. That makes the barrier to adopt VR technology much lower than for many PC users (which is what the Oculus Rift requires). Only 1% of computers sold this year will be VR-ready, while Sony already has 40 million console users that could potentially jump into VR right now.
InvenSense's VR component play
InvenSense's motion sensors have been in the most popular smartphones for years, but the company is looking to the virtual reality market to spur new growth.
InvenSense released its new ICM-20603 6-axis inertial sensor over the summer, aimed squarely at the augmented and virtual reality markets. The company says the sensor gives VR headsets tighter alignment for head-tracking motions as well as faster refresh rates, both of which are an important part of a good VR experience.
InvenSense CEO and President, Behrooz Abdi, said on the company's fiscal Q1 2017 earnings call that,"In the gaming and virtual reality segments, or VR, we have extended our market share with our latest 6-axis motion sensor, and are currently ramping with a game controller at a tier-1 gaming OEM."
Abdi went on to say that IHS estimates head-mounted displays are expected to grow at a more than 50% compound annual growth rate over the next four years and that InvenSense could benefit from the need for high performance motion tracking.
Just as with AMD, InvenSese currently has negative earnings so its price-to-earning is negative right now, making it technically cheaper than other stocks.
There's plenty of places to benefit from VR
Virtual reality is expected to become a $70 billion business by 2020, according to TrendForce. And all of that growth is convincing nearly every major technology company to make at least some sort of move into the space. But the above stocks should be considered first for investors looking for great VR bargains.
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Chris Neiger has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Facebook, InvenSense, and Nvidia. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.