Williams-Sonoma, Pottery Barn to end false 'made in America' claims, pay $1M: FTC

The company falsely claimed some Goldtouch Bakeware and Rejuvenation products made in the US

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Luxury kitchenware company Williams-Sonoma Inc. and its Pottery Barn unit have agreed to stop making unsubstantiated “made in America” claims and to pay $1 million, the Federal Trade Commission said on Monday.

The FTC, which investigates companies that make deceptive claims, said Williams-Sonoma had said that its Goldtouch Bakeware, Rejuvenation products and some Pottery Barn Teen and Kids furniture were made entirely in the United States.

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In fact, the FTC said, the products were made outside the United States or contained significant imported elements.

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Williams-Sonoma will pay a $1 million fine, the FTC said.

The company did not immediately respond to a request for comment.

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