The campaign has been steadily cutting back on ads in the state, which narrowly favored former Democratic presidential nominee Hillary Clinton, since September, and is planning to slash an additional $1.1 million from its reserved ad time this week, FOX9 reporter Theo Keith tweeted.
"The Trump campaign slashed another $1.1 million in reserved ad time in the Minneapolis-St. Paul TV market this week (initially $1.25 million, now $129,000). Initially reserved 812 ads, now airing just 49. Continues a six-week trend," Keith wrote.
The campaign cut ad spending by about $250,000, $280,000 and $540,000 in the weeks beginning Sept. 8, Sept 15 and Sept. 22, respectively. Those cuts increased to about $2.1 million, $1.8 million and now $1.1 million in the weeks beginning Sept. 29, Oct. 6 and Oct. 11, according to data from media intelligence company Advertising Analytics LLC and FOX9.
Trump 2020 spokeswoman Samantha Zager told Fox News in a statement last week that the campaign is confident it will win over Minnesota.
"If overspending on TV ads determined the outcome of elections, Hillary Clinton would be president – but it’s cute that Joe Biden and his campaign think buying ads makes up for years of Democrats viewing states like Minnesota as flyover country," Zager said.
She added that while "Biden can try to buy votes," President Trump "and his campaign will continue earning votes and discussing his America First agenda as we have been for years, whether through our top-tier ground game, in-person and online events, or utilizing digital, TV, and radio ads."
The campaign has shifted some of the money it's taken out of advertising in the Midwest toward the South, as Fox News reported.
Advertising Analytics Vice President John Link previously called the move a Sun Belt strategy, saying, "Over the last month, the president’s moved $22 million out of Michigan, Wisconsin, Minnesota, Iowa, and Ohio – and it's added $19.8 million to the swing states of Florida, Georgia, Arizona and North Carolina."