NBC says 2.35 million viewers for live golf's return to TV

More than $5.5 million was raised for COVID-19 relief funds.

Get all the latest news on coronavirus and more delivered daily to your inbox.  Sign up here.

Continue Reading Below

The return of live golf to television brought 2.35 million viewers across all platforms, which NBC Sports says was 16 percent higher than the final of the Dell Match Play last year.

The TaylorMade Driving Relief on Sunday from Seminole Golf Club was shown from 2 p.m. to just after 6:30 p.m. on NBC, Golf Channel, NBCSN, along with NBC Sports and PGA Tour streaming outlets.

Rory McIlroy won a closest-to-the-pin playoff worth six skins valued at $1.1 million as he and Dustin Johnson defeated Rickie Fowler and Matthew Wolff. More than $5.5 million was raised for COVID-19 relief funds, with more donations being accepted through Tuesday.

NASCAR'S FAST RETURN FROM CORONAVIRUS PAUSE WILL BOOST VISIBILITY, STEVE PHELPS SAYS

NBC used the Match Play as a comparison because only four players were on the course in both formats. Kevin Kisner beat Matt Kuchar in the Match Play last year that had a total audience delivery of 2.03 million.

The Seminole exhibition was up against the official return of NASCAR. The Match Play last year on March 31, however, was part of a TV lineup filled with sports, including NCAA basketball tournament, Major League Baseball and a NASCAR race.

DAVE PORTNOY ON ROGER GOODELL MEETING: 'I'D BE VERY SURPRISED' IF NFL ALLOWS IT

NBC says the Skins game at Seminole was roughly the same as viewership for network coverage of the PGA Tour in the second quarter of 2019.

NBC says there were 762,000 average viewers from the 25-54 age group, which was two-thirds more than the same age group watching Match Play last year, and 44 percent more than PGA Tour coverage from the second quarter last year.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

The Sunday exhibition also had linear coverage on Sky Sports and other PGA Tour global media partners. Streaming was available on NBC Sports Gold and Amazon Prime Video, GolfPass, GolfChannel.com and GolfTV.

GET FOX BUSINESS ON THE GO BY CLICKING HERE