This beverage may be the 'millennial soda,' experts say

Rohan Oza and Brett Thomas, co-founders and managing partners of CAVU Venture Partners, said they are betting on a non-sugary beverage they describe as the "millennial soda" to grow profits on Thursday's Liz Claman’s "The Claman Countdown."

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That beverage is kombucha.

“What I call it? Millenial soda.”

- Rohan Oza, CAVU venture partner

Kombucha is a fermented black or green tea filled with probiotics, natural sugar, antioxidants and caffeine. It doesn’t have caramel color, Biphenal-A, high-fructose corn syrup and other chemicals that some people are trying to limit or avoid right now.

“My niece drinks this like I used to drink Pepsi,” Oza said.

Oza and Thomas backed numerous companies such as Bai and Vitamin Water. They recently invested in 'Beyond Meat,' which is a plant-based company. The investment firm partners are betting the odds are in their favor when they decided to invest in this health-conscious drink. They often try to promote healthy foods and drinks to their investors.

Photo: CAVU Venture Partners

Oza and Thomas have partnered with other businesses and celebrities such as baby food brand, Once Upon a Farm, and actress Jeniffer Garner to promote healthy food consumption for children and babies as well.

Once Upon a Farm has "a huge social mission in helping children and babies have better food, right?" Thomas said. "It's a category creator. They have a path to profitability and a great growth rate. So, it could absolutely be a path but also large strategic acquisition, right?"

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The business duo gave credit to their youthful team when it comes to promoting ideas that generate interest amongst younger generations.

"I think it's a few things — one, it's who you surround yourself by," Oza said. "As I'm getting older ... we have a great team at CAVU who are young guns that go spot talent. So, some of the brands you're seeing here were found by some of our teammates."