Walmart exclusively nabs KFC's coveted chicken-scented firelogs

The logs sold out nationwide for the last 2 years

If you can't bear the holidays without the smell of fried chicken roasting in your fireplace, Walmart has you covered.

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The nation's largest retailer is exclusively launching KFC's highly coveted Herbs and Spices Firelog -- created in partnership with Enviro-log -- during the upcoming holiday season.

Its third consecutive season of the fried chicken-scented firelogs kicks off Monday when the product hits select store shelves and Walmart.com.

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The move gives the retailer an edge over competitors due to the fact that the product has sold out nationwide for the past two years in a row with "customer demand and excitement" for the product growing each year, Ross McRoy, president and founder of Enviro-Log, said.

That edge becomes particularly important this season as consumers turn to "items like gifts, decorations and food to bring some needed holiday cheer" as the COVID-19 pandemic persists, according to the National Retail Federation (NRF).

Amid the virus-related economic downturn, consumers plan to spend an average of $998 on such items as well as other holiday-related purchases for themselves and their families, NRF said. Food and decorations are projected to make up about $230.

To do so, the NRF says consumers will most likely head online or to larger department stores.

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KFC's product will hit the market for a price of $15.88. Customers will be able to check Walmart's online product page for online and in-store availability.

Later this fall, the product will also hit select stores in Canada, although the exact date has not been released.

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