Forget mimosas. Alcohol brand Jameson wants you drinking whiskey at breakfast.
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The distiller announced Jameson Cold Brew, a triple-distilled blend of whiskey and fairtrade Arabica bean brew, roasted in “coffee richness with hints of toasted oak and dark chocolate,” according to the brand’s website. And it packs a punch at 70 proof.
Some social media users can’t wait to try the whiskey-coffee blend.
Jameson is not the first brand to hop on the cold-brew train. Jägermeister and SKYY have released alcohol-coffee blends and Pepsi and Coca-Cola have cold brew-cola mixes for non-drinkers.
While Jameson sales dipped slightly when professional mixed martial artist and boxer Conor McGregor unveiled his Proper No. Twelve brand in 2018, it was still the top-selling Irish whiskey in the United States. Jameson sold more than 7 million cases in 2018.