IHOP kicks off new year with ‘All You Can Eat’ pancakes

The deal starts at $4.99

Endless pancakes are back at IHOP.

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The restaurant chain announced that it’s bringing back its “All You Can Eat Pancakes” promotion, where patrons can order unlimited buttermilk pancakes with a side of any-style eggs, hash browns and a choice of ham, sausage or bacon.

The deal, available on weekdays only, starts at $4.99 and runs through March 1.

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DINDINE BRANDS GLOBAL53.91-2.06-3.68%

IHOP is also offering “The Great Gameday Feast” through Feb. 2, where sports fans can order 16 buttermilk crispy chicken breast strips; a choice of 12 Belgian waffles or a basket of French fries; and a basket of mini Churro Bites with cupcake icing dipping.

Dine Brands Global is the parent company of IHOP. Its stock is up 1.4 percent on Tuesday.

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The parent’s chief executive officer, Steve Joyce, was bullish on IHOP, which reported a system-wide sales increase of 1.2 percent in the third quarter to reach $845 million.

“We are pleased with our overall performance. Our business model continues to deliver robust margin expansion and generate significant adjusted free cash flow,” he said in October.

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“IHOP achieved its seventh consecutive quarter of positive sales growth. We are seeing significant unit growth opportunities as demonstrated by the largest multi-unit franchise agreement signed in IHOP's history.”

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