Domino's unveils new pizza in latest menu addition
The chain will launch the Domino, a Detroit-style pizza made for one, at stores nationwide on Aug. 31
Domino’s is putting its own name on a new pizza as the restaurant chain looks to give customers a personal-size option built for individual tastes.
The Michigan-based pizza giant said Tuesday that it will launch the Domino, a Detroit-style pizza made for one, at restaurants nationwide on Aug. 31.
Shaped like the company’s red-and-blue domino logo, the new pizza is cut into two slices and allows customers to choose their sauce and add up to three toppings.
The company is positioning the product as an alternative for customers who want different toppings when ordering pizza with family or friends, as well as for individual meals and on-the-go occasions.
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Domino’s is introducing the Domino, a Detroit-style pizza made for one, at stores nationwide on Aug. 31. (Domino's)
"The Domino fills a gap in our portfolio," said Joe Jordan, chief operating officer and president of Domino's U.S., and incoming CEO. "When everyone wants something different, traditional pizza falls short. The Domino lets every person build the exact pizza they want."
Domino’s said the pizza uses its buttery-flavored pan dough with Parmesan cheese baked into the crust. It comes with two layers of cheese and is finished with the chain’s garlic seasoning.
The company said consumers in independent testing rated the Domino as one of the most delicious products it has introduced. Domino’s did not provide additional details in its announcement about the testing methodology or sample size.
FOX Business reached out to Domino’s for additional details about the product’s development, consumer testing, pricing and potential impact on franchisees.
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The Domino is shaped like the company’s iconic logo, cut into two slices and customizable with customers’ choice of sauce and toppings. (Domino's)
The Domino will also be included in the chain’s Mix and Match promotion, allowing customers to select a two-topping version as one of two or more eligible menu items for $6.99 each. Prices may be higher at some locations, according to the company.
The launch comes as Domino’s operates a global network of more than 22,500 stores across more than 90 markets.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| DPZ | DOMINO'S PIZZA INC. | 357.34 | +9.49 | +2.73% |
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Domino’s reported more than $20.6 billion in global retail sales during the four quarters ended June 14. Independent franchise owners operated 99% of its stores at the end of the second quarter.
The company has also leaned heavily into digital ordering in its home market. More than 85% of Domino’s U.S. retail sales in 2025 came through digital channels, according to the company.