Costco gets exclusive Chobani coffee creamer inspired by viral Dubai chocolate trend
The Costco-exclusive launch highlights the staying power of the viral flavor craze
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Chobani is bringing a Dubai chocolate-inspired coffee creamer to Costco stores nationwide, becoming the latest food and beverage company to capitalize on consumer demand for the viral flavor combination.
The yogurt maker's new Pistachio Chocolate Coffee Creamer joins a growing list of Dubai chocolate-inspired products that have emerged as the trend expands beyond candy into coffee, shakes and other beverages. Companies including Starbucks, Shake Shack and Pepsi have all introduced products tied to the pistachio-and-chocolate flavor profile that gained popularity on social media.
Dubai chocolate typically refers to chocolate bars filled with pistachio cream and crispy kataifi pastry. The confection gained widespread attention on social media before inspiring a growing number of spin-off products across the food and beverage industry.
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Chobani's new Pistachio Chocolate Coffee Creamer, inspired by the viral Dubai chocolate trend, is being sold exclusively at Costco. (Costco / Unknown)
The new creamer is part of Chobani's limited-run Flavor Drop line and will be sold exclusively at Costco. The company said the product features flavors of roasted pistachio and milk chocolate and is made with farm-fresh milk and real cream.
Retail exclusives and limited-time offerings have become increasingly common tools for consumer brands looking to generate buzz and drive sales. The strategy can also help companies test consumer demand for new products before considering a wider rollout.
The launch comes as food and beverage companies increasingly look to limited-edition products and viral food trends to drive consumer engagement and retail sales. Industry brands have moved quickly to introduce Dubai chocolate-inspired offerings as consumers continue to seek out products tied to the trend.
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Costco is currently one of the world's most successful retailers, boasting a market cap of over $320 billion. (Anthony Devlin/Getty Images / Getty Images)
Chobani has expanded its creamer lineup in recent months with several seasonal and limited-edition flavors, including S'mores, Cookies and Cream and Cookie Butter. Earlier this year, the company also introduced an American Blueberry Flavor Drop tied to the upcoming America250 celebration.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| COST | COSTCO WHOLESALE CORP. | 951.45 | -14.14 | -1.46% |
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The Pistachio Chocolate creamer is arriving at Costco warehouses nationwide. Chobani said the suggested retail price is $7.49 for a 52-ounce bottle, though pricing may vary by location.
The product's release underscores the staying power of the Dubai chocolate trend, which has evolved from a social media sensation into a broader consumer packaged goods opportunity as brands compete for shoppers' attention in an increasingly crowded marketplace.