The Pokeconomy is growing by leaps and bounds as Pokemon Go continues to break app download and daily active user records. Now, Yelp has rolled out a new filter letting users search directly for local Pokestops.
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The new filter works the same way as any other. When you open the app to search for a bar, restaurant, or other business, open the filter options and scroll down. Right next to filters like free delivery and outdoor seating, you can now swipe to enable a "Pokestop Nearby" filter.
Local small to midsize businesses (SMBs) are already buying and dropping Lures—an in-game functionality that draws people to certain locations—and using social media to capitalize on Pokemon Go foot traffic. The game's publisher Niantic is also teasing sponsored locations.
Yelp users can also crowdsource unregistered Pokestop locations. When users check in to a new location, they can flag Yelp to identify that spot as a Pokestop. According to the company, crowdsourced user data has already registered thousands of Pokestops.
The "Pokestop Nearby" filter is available in the Yelp app on Android and iOS, and is currently rolled out in the US, Australia, and New Zealand.
Mobile carrier Sprint is also getting in on Pokemon Go specials, matching T-Mobile's free Pokemon Go data promotion by announcing it will offer Lures and free charging stations at Sprint and Boost Mobile stores. It's a Pokemon Go world now, and we're all just living in it. If you haven't started playing yet, you really should.