Yahoo Inc (NASADQ:YHOO) will broadcast the Oct. 25 National Football League game between the Buffalo Bills and Jacksonville Jaguars in London in the first live-stream of an NFL game, the league said.
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The International Series game will be streamed exclusively free of charge on Yahoo properties including Yahoo Sports, Yahoo Screen and Tumblr, the NFL said on Wednesday.
Yahoo paid at least $20 million for the streaming rights, technology news site Re/code reported, citing industry executives familiar with the negotiations. (http://on.recode.net/1EW1dJi)
The game will also be televised in the Buffalo (WIVB-TV) and Jacksonville (WTEV-TV) markets.
(Reporting by Narottam Medhora in Bengaluru; Editing by Joyjeet Das)