WSJ Pulls Down Paywall for 24-Hour 'Digital Open House'

By Laura Hazard

The Wall Street Journal (NSDQ: NWS) is running a 24-hour “Digital Open House.” For today, all subscriber content on the website, mobile site and iOS apps is free.

Today’s “Open House” is sponsored by Jaguar. “Working with advertisers to offer open houses has proven to be one of the most valuable and efficient ways to expose our premium content to new readers and potential subscribers,” said Alisa Bowen, general manager of the WSJ Digital Network.

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The paper has run similar promotions before but this is the first time that content is free across iPhone and iPad apps.