WPP to Merge Portugal's BAR with Ogilvy & Mather

By Oliver GriffinFeaturesDow Jones Newswires

WPP PLC (WPP.LN) said Wednesday that it has acquired Bomtempo, Anahory & Ralha - Servicos Criativos SA, a leading independent creative agency in Portugal, for an undisclosed sum.

BAR will merge with Ogilvy & Mather Portugal, WPP said, with the combined business trading as BAR Ogilvy and managed by BAR's three founders.

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BAR's consolidated unaudited revenues for the year ended Dec 31. 2016 were 2.5 million euros ($3 million), WPP added, with gross assets of EUR2.4 million as of the same date.

WPP said that following the U.K.'s decision to leave the European Union, WPP is placing a greater emphasis on growth in western Europe.

Write to Oliver Griffin at oliver.griffin@dowjones.com

(END) Dow Jones Newswires

January 10, 2018 04:34 ET (09:34 GMT)