WPP PLC (WPP.LN) said Wednesday that it has acquired Bomtempo, Anahory & Ralha - Servicos Criativos SA, a leading independent creative agency in Portugal, for an undisclosed sum.
BAR will merge with Ogilvy & Mather Portugal, WPP said, with the combined business trading as BAR Ogilvy and managed by BAR's three founders.
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BAR's consolidated unaudited revenues for the year ended Dec 31. 2016 were 2.5 million euros ($3 million), WPP added, with gross assets of EUR2.4 million as of the same date.
WPP said that following the U.K.'s decision to leave the European Union, WPP is placing a greater emphasis on growth in western Europe.
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(END) Dow Jones Newswires
January 10, 2018 04:34 ET (09:34 GMT)