WPP Invests in Digital Content Producer 88rising

Advertising firm WPP PLC (WPP.LN) said Tuesday it has made a strategic investment in 88rising, Inc., a U.S.-based producer of digital content catering to the Asian millennial market.

No financial details were disclosed.

Shares at 1105 GMT up 4 pence, or 0.2%, at GBP17.41, valuing the company at GBP22.21 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

(END) Dow Jones Newswires

May 30, 2017 07:21 ET (11:21 GMT)