WPP PLC (WPP.LN) said Friday that its data-investment management division, Kantar, has bought Mash Strategy Ltd. for an undisclosed sum.
The FTSE 100-listed advertising company said that London-based Mash provides brand-consulting services, with clients including Johnson & Johnson (JNJ), Samsung Electronics Co. Ltd. (005930.SE), Unilever PLC (ULVR.LN) and PepsiCo. Inc.(PEP).
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WPP said the acquisition is part of its strategy for global investment.
Shares in WPP were up 12 pence to 1,336 pence at 0916 GMT.
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(END) Dow Jones Newswires
January 12, 2018 04:33 ET (09:33 GMT)