What Consumers Will Spend Their Money On This Holiday Season

The holidays may be upon us, but the still-chilly economic environment has consumers clinging on to their wallets. Holiday shoppers say they will spend an average of $704.18 this year – a 2.1% drop from the $718.98 they spent last year and a 6.7% drop from the $724.15 they spent in 2007, the year before the recession, according to data from the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey. *All data comes from the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, which surveyed 8,585 shoppers from Oct. 4 through Oct. 11, 2011.