Video Game Sales Up Slightly in October, Xbox Leads Consoles With Sales Up 20%

Sales of video games and video game hardware remained lackluster in October according to market research giant The NPD Group.

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Overall industry sales in the U.S. grew just 1% to $1.08 billion last month compared to October 2010. Total hardware sales were up 6% year-over-year to $295.6 million in October, and software sales were up 3% to $621.3 million. Sales of video game accessories in the U.S. dipped 5% to $135.9 million last month.

Microsoft’s Xbox showed the most impressive growth among home consoles with unit sales up 20% from last October, while sales of Nintendo’s 3DS/DS line topped portable devices with 25% growth.

November numbers should be a bit more impressive ahead of the holidays thanks to holiday sales paired with a number of high-profile launches including Call of Duty: Modern Warfare 3, which pulled in a record $400 million in sales during its first 24 hours of availability, and Halo Anniversary, which launches on Tuesday.

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