Twitter Inc plans to release a mobile-advertising product in the next few weeks that will allow app-makers to encourage downloads of their software, Bloomberg reported citing people familiar with the matter.
The format will lead users to the advertiser's page in a mobile app store where they can download the software, Bloomberg said.
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There had been speculation that Twitter and other internet firms would try their hand at this sort of marketing, which has proven lucrative for Facebook.
Twitter expects the app-install advertisements to attract advertisers in the e-commerce and gaming industries, according to Bloomberg.
Twitter representatives were not immediately available to comment