Tumblr bloggers: It's (almost) time to get paid.
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The Yahoo-owned blogging service is rolling out ads today, which will translate into cold, hard cash for bloggers later this year.
Tumblr is still working out details of the "partner program," including how bloggers will get paid and how much. You will need to sign-up for the program to make money; you can't do that yet, but registrations are "coming soon." Tumblr said it plans to launch the partner program sometime in 2016.
For now, ads will appear on the three main instances of your blog, Tumblr said, including: the main page, within "the slide-out thing" on the Web, and on mobile apps and the mobile web.
"Tumblr is a place where brilliant, creative, funny, impossible people shape culture. Some of you have even turned your passions into jobs: book deals, music careers, paid gigs," the Tumblr team wrote in their announcement. "Now, that opportunity will be available to any eligible Tumblr—poet, musician, fan artist, and misfit weirdo memelord alike."
Rest assured that if you want to keep your Tumblr ad-free, you can. If you're not comfortable with ads invading your space, head over to your Tumblr's settings to disable on-blog advertising. Right now, you can only do this on the Web, but soon you'll be able to do it from the mobile apps as well.