The Billionaire's Margarita at $1200 a Pop

If you’re a margarita lover—and you have deep pockets—the margarita of your dreams is here.

The upscale London Hotel in New York City is now selling the ‘Billionaire’s Margarita’ for the price of $1200 per glass after scoring a bottle of the ultra-exclusive Patron en Lalique Serie 1, which runs about $7,500 per bottle.

“They only produced 500 bottles of this series. They really wanted to have limited production of it. It’s very unique,” says Jayson Goldstein, Director of Food and Beverage at The London, who created this exotic cocktail.

The London is only one of two locations in New York City that have this coveted tequila.

“It’s really smooth. It’s got really nice vanilla and caramel notes to it with a hint of floral. You still get a little bit of the nice tequila burn which is what you want,” he adds. “So, it only made sense to use other high end spirits to go with it.”

Goldstein also uses a half ounce  of Louis XIII Cognac in his recipe, which typically runs about $375 dollars a shot.

“We also just took it a step further and used exotic fruits like Meyer lemon, Key limes, and organic blue agave,” he says.

While the bar has yet sell one just yet, Goldstein says he’s seeing a luxury booze market moving toward high-end tequilas. “I think it’s moving away from the scotches right now,” he adds.

Lisa Hawkins, Vice President of the Distilled Spirits Council says tequila sales are booming in the United States overall.

“Tequila sales grew 9.4% in 2015, with high end and super premium tequilas growing the fastest,” she tells “The margarita ranks as one of the most popular cocktails in the United States.”

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She says that interest has driven the expansion of luxury tequila brands. Super Premium Tequila volumes have skyrocketed 652% since 2002 and account for 2.7 million 9-liter cases today.

In 2013, another upscale bar in New York City called 230 Fifth also tried selling a $1200 margarita, expect this one was frozen.

They used an $1800-a bottle of tequila called 1800 Coleccion Extra Anejo Tequila 2010 Limited Release, Quintessence Grand Marnier (which costs $800) and ice made from $450 bottles of Louis Roederer Cristal Champagne.

Sal Rozenberg, the Director of 230 fifth, says they sold seven glasses before discontinuing it.

Goldstein admits that while the drink isn’t realistic for most of his guests, he does hope to sell about six or seven of them.

And, he’ll even throw in the glass for free.


“The Billionaire’s Margarita”

1.5 oz Patrón en Lalique Serie 1

1 oz Rémy Martin Louis XIII

.5 oz Organic Blue Agave Nectar

.5 oz Fresh Organic Key Lime Juice

.5 oz Fresh Organic Meyer Lemon Juice

10 Dashes House-Made Cara Cara Sour Bitters

Combine all ingredients in a cocktail shaker and shake with ice to chill. Strain into a chilled cocktail coupe and garnish with a fresh lime wedge.

Price: $1,200.00