Teasers Help Toyota, Mercedes-Benz Score Big in Super Bowl Ad War

By FOXBusiness

Survey: Bud The Most Effective Ad of Super Bowl

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Survey: Bud The Most Effective Ad of Super Bowl

ACE Metrix CEO Peter Daboll breaks down Super Bowl ad war winners and losers.

Apparently a Rav4 genie is as alluring as it sounds.

Toyota’s (NYSE:TM) commercial featuring The Big Bang Theory

The Japanese automaker’s “Wish Granted

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It’s a rewarding feat, as ads featured on pristine 2013 Super Bowl real estate cost in the neighborhood of $4 million for a 30-second spot.

In today's digital world, however, the real Super Bowl winners were brands that not only splurged on game-day commercials but also teased them ahead of time, generating pre-game buzz via teasers and other marketing ploys.


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