Sky PLC (SKY.LN) Virgin Media PLC have formed a strategic partnership to accelerate brand-safe targeted TV advertising across both Virgin TV and Sky platforms.
Sky said Thursday that the partnership with fellow pay television broadcaster Virgin Media will enable advertisers to target a potential audience over time of more than 30 million viewers; putting it on par with leading social networks.
Write to Razak Musah Baba at email@example.com; Twitter: @Raztweet
(END) Dow Jones Newswires
June 15, 2017 02:29 ET (06:29 GMT)