Showtime trims price to $9 a month in deal with Hulu; integration to be ready for July 12

Showtime is trimming its price to $9 a month for Hulu subscribers in a deal that will make it the first premium pay TV service offered through Hulu.

The price is less than the $12 a month it costs to access Showtime's app on its own and would bring the price of Showtime plus Hulu Plus to $17 a month.

The service will integrate Showtime shows into the Hulu platform and be available ahead of the July 12 premiere of Season 3 of "Ray Donovan."

Showtime, owned by CBS Corp., has been pushing distribution of its service separate from traditional cable and satellite TV packages. Earlier this month, Showtime announced its app would be available on Roku streaming equipment and Sony's PlayStation Vue online TV service.