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Contrary to popular belief, the Canadian phone company actually provides developers would a good opportunity at making money from BlackBerry's App World, with users downloading more paid apps than for Android.
Speaking at Research in Motion's DevCon Europe conference in Amsterdam, RIM's head of developer relations, Alec Saunders, said that roughly 13 percent of BlackBerry developers have made $100,000 or more from selling applications for the handsets, a figure that he claims to be higher than with Android and iOS developers.
After the torrid 12 months that RIM has endured, the company is reliant more than ever on its app developers to create new and innovative ways of using BlackBerry smartphones and tablets.
As technology site CNET points out: "Without a significant library of apps, RIM's current BlackBerry 7 would have an increasingly difficult time competing in the market, while its next-generation BlackBerry 10 platform would be dead on arrival."
BlackBerry 10 - previously known as BBX - will be released towards the end of 2012 and is expected to bring an all-new user interface and operating system to BlackBerry products.
Also at DevCon Europe, RIM's new CEO Thorsten Heins demonstrated the 2.0 operating system for the BlackBerry PlayBook tablet; this update signals a major reboot of the company, which it helps will direct the phone manufacturer in a new direction.
Heins spoke of a new philosophy called "BlackBerry Flow" which incorporates real time information from places like Facebook, Twitter and email pushed automatically to BlackBerry 10 devices without the need for users to open each individual application.
Heins said: "We want to make it effortless for the user to use all their apps and not always be having the in/out paradigm."
We can only assume he is referring to opening and closing applications to get the information you want, instead of having it all pushed to you at once.
The CEO continued: "This is the heart of BlackBerry 10. It's to be effortless in everything you do. It just flows."
BB10 has been in the works for more than two years, and Heins said that RIM has been buying "the best tech companies we could find" to develop the new operating system.
Finally, good news for any potential PlayBook buyers; with the upcoming 2.0 software update the tablet will have its own email client and calendar access without needing to be paired with a BlackBerry smartphone.