The next time you go to save something on Pinterest, you may notice a big change: From now on, the familiar red "Pin it" button will now simply read "Save."
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"Pinterest has always been the save button for the Internet, and today we're making it official," Pinterest Product Manager Steven Walling wrote in a blog post. "It's a small word change, but it's such a huge part of the Pinterest experience."
Pinterest is hoping the change will make its app and website more user friendly, especially for those who live outside the US.
"Unfortunately it turns out that the notion of 'Pinning' ideas doesn't always resonate with everyone around the world," Walling wrote. At this point, more than half of Pinterest users live outside the US. So, as a test, the company recently swapped out the 'Pin it' button in favor of the bland 'Save' verbiage, and saw an uptick in pinning.
"We still really struggled with the decision to make the change," Walling wrote. "We have a lot of love for our Pin It button, which has served us well for so long. But the most important thing is for Pinterest to feel welcoming to everyone, and that's why ultimately we went with the more understandable Save."
Hopefully, he said, this change will lead to a greater variety of content, from "more authentic Japanese recipes" to "more French Street styles."
Meanwhile, Pinterest is also tweaking pins themselves. Now, when you tap on a specific pin, you can scroll down to easily see all the different boards it appears on throughout the service.