(Reuters) - PepsiCo Inc
Pepsi and Strauss already operate a joint venture in North America that sells Sabra brand hummus, fresh salsa and eggplant dips.
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Under the new deal, each partner will own 50 percent of the new entity, the companies said in a statement, but did not disclose any financial details.
The move takes the owner of Frito-Lay snacks, Quaker oatmeal and Tropicana orange juice closer to its goal of generating $30 billion in revenue from nutritious products by 2020, as it seeks to tap consumers' growing health consciousness.