You've fleshed out your engineering team, lined up a Chinese factory that will do a small product batch, hired a PR consultant, and completed your crowd-sourced funding goal. But how are you going to get your product into your fans' mailboxes?
Enter Newegg, the venerable online purveyor of tech products, which today announced that it will provide shipping and sales support to some Indiegogo campaigns. The two companies will choose campaigns they think have the most likelihood of success to receive the support.
Continue Reading Below
In addition to sales and shipping services, Newegg will help campaigns with marketing plans, merchandising, social media, order fulfillment, and other logistical support.
"We're thrilled to partner with Newegg to provide access to retail for Indiegogo campaigners," Indiegogo CEO David Mandelbrot said in a statement. "Newegg's massive distribution platform and streamlined fulfillment services provide the added visibility and support necessary to help Indiegogo's community of tech entrepreneurs as they journey through the product lifecycle from concept to market."
Newegg's pricing for Indiegogo customers was not announced, but it will likely be significantly more than the "Shipped by Newegg" program, which charges sellers per-item rates for inventory management and shipping.
The Newegg-Indiegogo partnership comes just over one month after the high-profile Coolest Cooler asked early backers for more money after struggling to recover from manufacturing delays and a factory strike in China. Its decision to ship the product first to buyers on Amazon angered Kickstarter supporters, but the company estimates it will need to sell two to four coolers on Amazon before ships one to early backers.