Netflix is giving its Internet video subscribers a more discreet way to recommend movies and TV shows to their Facebook friends after realizing most people don't want share their viewing habits with large audiences.
Until now, Netflix subscribers linking the service to their Facebook accounts automatically disclosed everything they were watching with a potentially wide-reaching range of people. The company believes the open-ended approach discouraged most Netflix subscribers from connecting their accounts with their Facebook profiles.
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The automatic disclosures will end Tuesday as Netflix Inc. embraces a new system that empowers subscribers to select which friends will receive their video recommendations. A menu of friends culled from Facebook will appear after Netflix subscribers finish watching a video if they have turned on the sharing feature.